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Bram Hadianto
Universitas Kristen Maranatha
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Destination image, unforgettable traveling experience, and revisit intention: Viewpoint from tourists visiting cultural attraction Asyrafil Herza Dagustani; Rully Arlan Tjahyadi; Bram Hadianto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1039

Abstract

Bandung is recognized as a flower city because of its beauty. Besides, it provides several destinations for tourists. One is Saung Angklung Udjo (SAU), oriented to Sundanese culture. For the tourism business, the revisiting intention of tourists becomes valuable for its sustainability. Therefore, this study reveals the determinant of revisiting intent. According to previous research, they are a destination image and an unforgettable traveling experience. In other words, this study aims to check and analyze three effects. The first and second are the influence of destination image on revisiting intention and unforgettable traveling experience. The third is the impact of the memorable touring experience on this intention. Then, to achieve this purpose, it employs 169 domestic tourists visiting SAU as the sample and the covariance-based structural equation model with its feature to examine three hypotheses formulated. After investigating them, this study concludes destination image positively affects revisit intention and unforgettable traveling experience. Similarly, this positive sign exists for the relationship between this experience and intention.
Co-Authors Ana Mariana Asyrafil Herza Dagustani Barnabas Tridig S. Casuarina Putri Benedicta Sihombing Catherine Suyanto Dini Iskandar Dini Iskandar Hendrik Hendrik Herlina Herlina Ika Gunawan Indra Purnama Setiawan Indriana Damaianti M. Sienly Veronica Martalena Martalena Martalena Martalena Niken Angginia Nastiti Suwarno Oktavianus Marbun Peter Peter Renate Severita Hapsariny Rosemarie Sutjiati Njotoprajitno Rully Arlan Tjahyadi Sabrina Wissen Shafira Putri Kurniawan Sinta Setiana Sinta Setiana Trishya Yuwana Yosephine Carolina